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Google Tops 15 Million Music Subscribers as It Chases Spotify

Google’s paid music services have eclipsed 15 million subscribers, according to two people familiar with the numbers, a milestone for a company that has struggled to build subscription media businesses.

Read more: https://bloom.bg/2JacMuL

Spotify’s Podcast Aggregation Play

More than 10 years ago we founded Spotify to give consumers something they couldn’t get — music any time, anywhere, and at the right price. Along the way, we broke the grip piracy had on our industry and restored the growth of global music through paid on-demand streaming.

Read more: http://bit.ly/2tgQsG1

Spotify Rolls Out Programmatic Ad Buying

STOCKHOLM—Swedish music-streaming company Spotify AB on Wednesday launched programmatic ad buying for all its markets, allowing advertisers to target its 70 million nonpaying users by age, gender, genres and playlists in real time.

Read more: http://on.wsj.com/2aESC8j

Spotify becomes first music platform to integrate with Facebook Messenger

Music has arrived on Messenger. Facebook announced today that its mobile messaging platform now integrates with Spotify.

Read more: http://bit.ly/1ppKSNj

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