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Motorola:What Google did with search, We do with phones

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1. 完完全全美國
Motorola VP Global Brand and Product Marketing, Brian Wallace: What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas

2. 可以個人化的智能手機?
Brian Wallace 說的話,有一部分跟 Steve Jobs 第一次介紹 iPhone 的時候好相似,當時 SJ 話:「智能手機之所以唔太智能,係因為每部機都有相同既 Keyboard,忽略咗唔同既 Application 卻需要唔同既 UI。」

“Smartphones are very different than other tech products a consumer owns,” Mr. Wallace said. “They’re closer to shoes or a watch. You carry it with you everywhere you go. Everyone sees what phone you’re carrying and they judge you on it. Yet it’s the one thing you carry that’s the least customizable.”

連 tagline 都是「Designed by you. Assembled in the USA」,到底個人化去到那個地步?

read more on adage

Preview of Windows 8.1

Although I am still watching this video on my mac, I am recently consider whether I should buy a windows laptop or tablet for my next PC..

Listen to what Brandon LeBlanc say:

Start screen is filled with all kinds of apps with tiles in various sizes – Windows 8.1 adds two new tile sizes: large (really big) and small (really small). For example – I have the Weather app as a big tile and it now shows me today’s and tomorrow’s forecasts. Big tiles can have much more information on them, which is great. On my devices with smaller screens – like my tablet

Start Button is back but..

While the Start button is back, the Start Menu isn’t coming back anytime soon. By default, clicking the Start button takes you to the good-old Start menu. Thankfully, however, Microsoft has added a new Apps screen that can take the place of the Start menu when you click the Start button.

Read more on

  1. The Windows 8.1 Preview is here!
  2. Continuing the Windows 8 vision with Windows 8.1
  3. Microsoft Launches Windows 8.1 Preview With Start Button, Deep SkyDrive Integration, Smarter Search Tool & More

Instagram推出影片上載功能

Introducing Video on Instagram from Instagram on Vimeo.

其他重要內容

  1. It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial
  2. Instagram Video Vs. Vine: What’s The Difference?
  3. Instagram Launches 15-Second Video Sharing Feature, With 13 Filters And Editing
  4. Instagram finally gets video: is 15 seconds too much? (hands-on)
  5. Facebook launches new Instagram video stabilization feature ‘Cinema’

印象中,Facebook 推出新產品的 Track Record 不太理想。無論係 Graph Search,還是係 Facebook home,以 Facebook 的雄厚實力而言,至今 User Acquisition 的成績實在不及格。

換上 Instagram,表面上係不同的兩個 Internet Brand,內裡其實係同一家公司,結果又如點?

大家好快就知,因為這兩日,Instagram 好可能會推出短片產品,發佈地點係 Facebook 總部:

  • The new video product is something that the service said it was planning to do for two years now.
  • In a sense, video on Instagram is not a complete surprise. After the rise of products like Viddy and Socialcam last summer, many have expected some sort of mobile video offering from either Facebook or Instagram.
  • Facebook has gone after competitors in the past with varying degrees of success. Poke has been a spectacular flop. Same with the Quora-like Facebook Questions, and the very Foursquare-ish Facebook Places.
  • In other words, just because Facebook is aping your product, doesn’t mean you’re gonna get crushed.

read more on AllthingsD

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“I wear glasses because I have to. I don’t know a lot of people who wear them because they don’t have to,” he said. “I think the wrist is interesting. The wrist is natural.”

Apple is widely considered to be developing a “smartwatch,” with analysts speculating that it could have a 1.5- to 2-inch display, with technology similar to the iPod Nano, on sale in 2014.

He also acknowledged the company’s stock price, which has fallen 21 percent over the past year. “It’s been frustrating for investors and all of us,” Cook said. “What we have to do is focus on products.”

相關內容:

  1. Apple CEO Disses Glass: ‘The Wrist is Natural.’
  2. Apple Has More Game-Changing Tech in the Works, Says CEO Tim Cook

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「亞洲網絡廣告市場還看中小企。」Google亞太區總裁Karim Temsamani道出公司未來在亞洲的發展策略,原來不是跨國大型企業客戶,而是全力爭取中小企廣告客戶。他指出,網絡正在改變營銷活動的潛規則,更揚言以小勝大的時代即將展開!

此刻亞洲網絡廣告市場,仍以個人電腦上的搜尋式和展示式廣告為主,但全球個人電腦的出貨量最近已見放緩跡象,其主要原因,是近年由iPhone觸發的手機革命,促使智能手機和平板電腦的堀起,並且在生活上逐漸取代傳統的個人電腦。

亞洲人口眾多,智能手機和平板電腦的普及率理想,手機上的流動廣告,將會是網絡廣告市場的下一個增長重點。有見及此,Google早年收購Android公司,將其定位為智能手機的開放平台,這策略在近年已收成效,Android手機在各方面的數據,已呈現出超越蘋果iPhone的成績。

Temsamaniq表示,現在是中小企業的絕佳時機,因為現在的中小企業擁有過去任何一家中小企業所沒有的優勢,可以透過關鍵字廣告、影音廣告、流動廣告的方式接觸到數百萬的人群,與十年前最基本的實體營銷活動達到一樣的功效,卻耗費更少的成本並可評估它的成效。

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從數據顯示,亞洲的中小企業,比西方歐美要多,亦更成熟。以印尼、中國、澳洲和日本的中小企業為例,對國家GDP所佔比例超過60%。至於香港的約30萬中小企,亦佔整體GDP的約50%。根據資料,中小企業在搜尋引擎的廣告花費比例為66%;截至去年中,本地網絡廣告市場約值1億美元,佔總廣告支出約 5%,年增長為13%。

亞太區中小企業營運總監 Kevin O’Kane指出,網絡讓營銷不受限於企業規模和資源,其中一個原因,是由於在網絡世界,沒有了地理限制的問題,中小企業的在地市場,由從前可能是一個城市,擴大到整個亞太區甚至全球。

香港三和珍珠寶石的Franco Fung表示:「多年來面對開拓其他國家客源成本高昂、風險高的問題,在使用網絡營銷以後,可以利用Google提供的工具去探測潛在市場,讓客源已跨展至歐洲、俄羅斯與沙烏地阿拉伯等新市場,相比傳統到海外參展,或於報章雜誌上刊登廣告更加有效。」

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Dylan Tweney

Executive Editor at VentureBeat

  • For Health Care
  • Google Glass makes a lot of sense in health care, for instance. Doctors and nurses could use Google Glass to look up prescription details, access patient health records, see reminders about their next appointments, and even get better at recognizing patients’ faces.
  • It could enable health care providers to do all this without having to touch a keyboard or a screen with their hands (or even, god forbid, paper).
  • While it might seem creepy to take a picture just by winking, that is exactly the control gesture needed by people who don’t have hands.
  • For Journalist
    • Google Glass could be an amazing note-taking and content-generating device that lets them shoot videos and photos as they cover a scene in real time.
    • For Game Designer
      • Glass presents tempting opportunities to overlay the real world with imaginary video game elements
    • For Tourist
      • Imagine walking through a neighborhood in Paris, using an app like Findery to view geotagged notes about historical events that happened in a place.

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    Sundar Pichai

    SVP, Chrome and Apps, Google

    Can’t it be confusing having two operating systems?

    It’s a world of multiple screens, smart displays, with tons of low-cost computing, with big sensors built into devices. At Google we ask how to bring together something seamless and beautiful and intuitive across all these screens. The picture may look different a year or two from from now, but in the short term, we have Android and we have Chrome, and we are not changing course.

    As Android’s new head, what do you see as the biggest challenge?

    I see huge opportunity, because it is just shocking how much of the world doesn’t have access to computing. In his book Eric [Schmidt] talks about the next 5 billion [the people on earth who aren’t connected to the internet who soon will be]. That’s genuinely true and it excites me.

    What does that mean when a company like Facebook comes out with Home, which changes that experience?

    To Mark [Zuckerberg], people are the center of everything. I take a slightly different approach. I think life is multifaceted: people are a huge part of it, but not the center and be-all of everything.

    Talk about Samsung..

    Historically the industry has had long stable structures. Look at Microsoft and Intel. They were very codependent on one another, but it served both of them well. When I look at where computing needs to go, we need innovation in displays, in batteries. Samsung is a world leader in those technologies.

    Finally, you had a pretty full plate with Chrome and Apps, and now you’re handling the world’s biggest phone platform in addition. How are you managing?

    I have a secret project which adds four hours every day to the 24 hours we have. There’s a bit of time travel involved.

    source: http://www.wired.com/business/2013/05/exclusive-sundar-pichai-reveals-his-plans-for-android/

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    Dave Kerpen

    CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker

    1) Focus on Your One Percenters

    Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.

    2) Lead with Values

    Gaga differs from many of her contemporaries by standing up for issues that she cares about and for sharing her values. Leading with values is not easy – and may lead to some people, who disagree with your values, not wanting to do business with you. But when done with integrity and commitment, some customers will also go out of the way to reward you with their loyalty.

    3) Build Community

    She built her own social network for the die-hard fans called LittleMonsters.com. Fans set up profiles, post fan art and photos, message each other, and find links to concert dates. They even get their own LittleMonsters.com e-mail address, linking their online identity to Gaga. The pop star is on the site weekly, posting special messages to fans, “liking” and commenting on their fan art, and participating in chat discussions.

    4) Give Fans a Name

    In essence, a name gives your fans something further to join, to be part of, and to feel connected to. The simple act of referring to themselves by the name gives customers a strong sense of belonging.

    5) Give Them Something to Talk About

    You don’t need to wear a meat dress to get people talking. But you should think about what you can say and do to get your customers and fans talking about you in a positive way. Whether it’s a VIP club, surprising and delighting customers, a color that really stands out, or something else entirely, in general, the more you give people to talk about, the better.

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    Christopher Elliott

    Reader advocate for National Geographic Traveler, Tribune Media Services and The Washington Post.

    At some point, the loyalty programs we know and love will have to be dramatically restructured and your miles will almost certainly be devalued in a tragic way. Many observers already say miles are a form of unregulated currency. If they are a currency, then they remind me of the hyperinflated German Mark in the 1920s.

    Airlines are playing both sides of the fence on this one, allowing customers to earn limitless miles, and quietly trying to deflate the bubble on the other end.This isn’t going to end well.

    重要內容

    1. Target and Shopkick Launch Nationwide Loyalty Gift Card Program
    2. Airlines begin integrating Passbook for mobile boarding passes ahead of iOS 6 launch

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    Bernard Marr

    Best-selling business author and enterprise performance expert

    Rumour has it that later this year Apple will launch a wrist watch that will not only tell you the time but will allow you to monitor yourself and control other devices. The watch will understand where you are, what you have eaten, how many calories you have burnt, how well you have slept etc.

    The reason I believe the iWatch (or the smart watch idea in general) will change the world is because it will allow all of us to collect and analyse data on both a personal and global level. Take health as an example. These intelligent wrist watches will permit monitoring of an individual’s heart rate, calorie intake, activity levels, quality of sleep and more.

    重要內容

    1. Samsung Confirms It Will Build A Smart Watch As Speculation About Apple’s iWatch Continues
    2. Apple’s Planned ‘IWatch’ Could Be More Profitable Than TV

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    Tim Cook

    CEO, Apple

    “The potential of exciting new product categories, we’ve got a lot more surprises in the works, our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014. We continue to be very confident in our future product plans.”

    “Really great stuff coming in the fall and across all of 2014.”

    重要文章

    1. Apple Reports Second Quarter Results
    2. Apple shares the wealth: Boosts stock buyback, ups dividend 15%
    3. Apple’s Solid-After-All Quarter In Charts
    4. Apple’s new pitch to investor
    5. Apple Q2 ’13: Beats with $43.6 B rev, $9.5B profit at $10.09 EPS, with 37.4M iPhones sold, 19.5M iPads

    0_0_640_http-__i.haymarket.net.au_News_TKO Station123

    虛擬商店會否成為潮流?隨了跟智能手機普及率有關,其實亦跟香港租金掛勾。理論上,租金愈貴,使用虛擬商店的誘因愈大。

    The ads display more than 40 products (including tissues, plastic litter bins, and cooking pans) along with QR codes leading to the Pricerite mobile site, where consumers will find more than 100 products on sale for 15 per cent off and home delivery.

    Both a Pricerite spokesperson and Amy Chan, MD of JCDecaux Transport, acknowledge that the concept is inspired by a 2011 campaign for Tesco in South Korea, which went on to win a Grand Prix at Cannes

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    Olaf Swantee

    CEO at EE

    1. Beyond touch

    More than touch, consider the success of QWERTY keyboard, and also the fancy feature of controlling devices through eye-scrolling and gesture.

    2. More video and data

    Inevitable by the penetration of high-speed connectivity.

    3. Machine-to-Machine (M2M)

    Internet of things. Almost everything will have the capacity to become ‘smart’ and this will lead to a revolution in work and society as wearable devices monitor our health, cars become smarter and more efficient and intelligent city ecosystems become interconnected.

    4. Graphene and new mobile form factors

    With the use of graphene,  we are already starting to see some early prototype development around bendable and flexible super-thin mobile phones.

    Google 點解想收購 WhatsApp?

    事實是,Google用盡方法谷人去用Google+,我的YouTube、Google Reader、Picasa Web Album的使用經驗,通通因為「Google+」這件新產品,而受到或多或少的影響。

    • YouTube:統一用戶profile
    • Google Reader: 先取消shared item,繼而整個Reader退休
    • Picasa Web Album: 整個變成Google+ Photo

    很明顯,Google每一步的目標,都是將其他Google產品的用戶轉化成Google+ 用戶,想推動更多人使用Google+。

    此刻Google最需要是什麼?

    不同往時,Facebook的王國架設在firewall以內,並沒有向Google開放社交網絡上的內容和數據。Google不可以再靠「bot」自動搜挖社交網絡上的內容,從而提供贊助內容的配對。同時,人們的注意力,繼續從網站、博客,不斷轉移到社交媒體、手機Apps,要知道,手機Apps的對話也是Google所不能接觸的(想想WeChat、Whatsapp的聊天紀錄和內容),所以Google需要增加集團在Social和Mobile兩個範疇的本錢。收購是最有效率的方法。

    如果Google收購Whatsapp,我認為,大方向也是如何助Google+跟FB爭一日之長短,雖則,大家都明白唔多容易。

    當然當然,對大家而言,被收購後,是否意味Whatsapp將「永久免費」,還是比較關心的一件事。

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    Whatsapp 商業模式

    我們都知道互聯網正在改變媒體,一般人開始感覺到改變,也許是在地鐵車廂和街上看了一個又一個「低頭族」出現,最常見到的 Apps,不外乎Whatsapp 和 Facebook。有了智能手機和互聯網,世界真正做到天涯若比鄰。

    其實 Facebook 和 Whatsapp是媒體,甚至智能手機本身都是媒體,因為人們的生活模式的改變,尋常人主要接收重要訊息的工具,不管是來自家人、朋友、同事、股市或新聞消息,手機往往是第一個接收工具。現在誰要是失去了手機,都會頓時渾身不自在,像缺少了什麼似的。

    若說媒體的商業模式,不外乎兩種:向用戶收錢,或者向廣告商收錢。

    面向廣告商的媒體,像 Facebook 和 Google 般大的巨無霸,尤其是Google,所賺的錢,足夠用來提供各式各樣不同的免費網上服務。Google 在十幾年間迅速發展為全世界最成功的科技企業,Facebook也是近年冒起最快的新勢力,最近宣佈的新服務 Graph Search,明顯投向廣告商懷抱,決心踏入 Google獨霸的搜尋廣告市場爭生意。誰可以說他們選的模式是錯的?

    互聯網發達,獲取資訊方便,亦養成了一種習慣免費的現象,這現象在亞洲程度特別深。第二種商業模式,主張提供優質內容或服務,然後直接向用戶收錢,這模式要跟網上的免費風氣抗衡,實行難度高,但也不是沒有例子。

    近日 Whatsapp 傳出在 Android平台正式收費的消息,亞洲地區的用戶反應特別厲害,在軟件的官方留言版狂轟。其實收費只是不到每年1美元,縱使有人可能會轉用其他服務,但預計仍有不少用戶付費支持。Whatsapp向來開宗明義不主張廣告模式,原因是 Whatsapp 規模遠遜於 Google 和Facebook,基本上就是一班工程師,他們不認識廣告行業,也沒有資源和興趣去認識,乾脆專注於產品質素,明知有競爭對手提供同類的免費服務,反之以「無廣告」和更好的用戶經驗,換取用戶的支持直接付費使用。

    與此同時,New York Times 在網站築起收費牆(Paywalls)的試驗似乎頗成功,其實 NYT推行收費牆的原因之一,是自知其品牌和定位,肩膀上包袱太多,難以適應簡單速食的網上閱讀文化,索性推行收費牆是無辦法中的辦法,誰知錯有錯著,帶來的收入,增長速度快過廣告的跌幅,算是誤打誤撞之中殺出一條血路。

    2013年1月30日刊於蘋果日報

    「iPad 不敵 Nexus 7」

    如果人人都用兩部 smartphone,兩部 tablet,我諗呢個世界會和諧好多

    繼「iPhone 5 需求下跌後」,日經新聞又有一則「iPad 在日本不敵 Nexus」的報導:

    一項在日本的問卷調查,結果顯示 Google 平板電腦 Nexus 較 iPad 更受歡迎。該問卷由日本調查機構 BCN 進行,訪問了2400家消費電子店舖,結果 Nexus 7 市佔率達 44.4%、iPad 系列40.1%。

    根據 IDC 數據,去年日本一共賣出 360 萬部平板電腦,預計 2013 年增長至 490 萬部。

    日經新聞指出,以上兩款平板電腦在日本的售價,Nexus 7 較同級的 iPad mini 便宜 100 美元,是導致 iPad 市佔率落後的主要原因。與此同時,另一個因素可能是 iPad mini 在日本有缺貨的現像。

    所有的問卷調查,實際的操作方式,外人不會知道,而且 Apple 向來不喜歡向調查機構「報數」,未知這問卷調查是如何得知 iPad 的銷售數字?再者,上 apple.com 是 iPad 的主要銷售渠道之一,調查會否反映這部分的因素嗎?

    只能夠說,以「問卷調查」或「民意調查」來決定成敗的報導,我從來不信。

    Apple 將會推出 iPhone mini?

    分析員 Neil Mawston 猜測,Apple 將有可能推出 mini 版 iPhone,目的是包抄平價智能手機市場,盡可能收窄跟 Samsung 之間的市場佔有率差距。

    Steve Jobs 不會容許這事發生,也不會輕易因為 Price Umbrella 推出產品。但時移世易,Apple 會否為了保護陸逐流失的 market share,再推出 mini 產品?

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    8核處理器

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    http://unwire.hk/2012/11/21/samsung8corecpu/mobile-phone/mobile-phone-news/

    Samsung Galaxy QE 4

    下一部 Samsung 智能手機,代號 QE 4,中文譯名「量化寬鬆」。

    http://thehousenews.com/technology/傳-galaxy-s4-明年一月亮相/

    轉捩點?Apple 敗象呈?

    GS III 2012 Q3 壓倒 iPhone 4S,賣出 1,800 萬部。

    當然加起 iPhone 5 還是 Apple 多,但人家也沒有計算 Note II LTE。

    看來,單計銷量,暫時都是 Samsung 世界,怪不得 Apple 和 HTC…

    http://thenextweb.com/mobile/2012/11/08/samsungs-galaxy-s-iii-overtakes-the-iphone-4s-as-the-worlds-best-selling-smartphone-in-q3-2012/

    未來在手機

    最近看到一份關於新聞消費習慣的報告,調查是這樣做的:問受訪者,分別在過去一天,以及日常的習慣,你是如何及通過什麼渠道獲取新聞?而結果,是報紙所佔的比例,從十年前的56%,至現在僅餘23%,換言之閱讀報紙的人數,較十年前足足少了過半。與此同時,電台的情況相若,兩者幾乎以相同的趨勢往下,接受訪問前一天有接觸收音機的人,僅餘33%。至於電視,雖然明顯較不受到影響,接受訪問前一天有看電視的人依然逾半數達55%,但若跟十年前相比,亦稍為減少了13%。

    互聯網的出現,直接導致傳統媒體大不如前,100個人裡頭,有39個選擇互聯網作為主要獲取新聞的渠道,影響力超越報紙和電台,僅次於電視。但很奇怪,該報告也指出,新聞網站的增長,在過去兩年,竟然是零。增長到底跑到哪裡去了?

    報告上只有兩個顯著增長的數字:社交媒體和手機。前者的增長,從兩年前到今天,是3倍;手機的增長其次,也有2倍。兩者加起的影響力,跟搜尋引擎相若,問題是搜尋引擎也沒有增長。換言之,在互聯網的世界,社交媒體和手機是明日主要獲取新聞的渠道。

    問題在於,知道了未來的輪廓,報業實際上又可以做什麼?首先,起網站不要再手機一個版本,桌面一個版本,明日世界平板電腦日多,尺寸部部不相同,要做,就直接做可以適應不同設備不同呎吋的網站,做一個懂遇大變大、遇小縮小、懂自動調節的網站。其次是必需整合社交媒體,不管是使用社交媒體引導流量,還是令用戶能透過社交媒體插件,直接參與甚至在網站提供內容。縱使增長有限,但搜尋引擎始終是主要工具,做好SEO是基本功夫。不過,以上都僅僅是招式,更重要的心法,在於如何收集數據並採取即時的行動,行動包括改動產品上內容上任何肉眼可眼的部分,以及底下肉眼看不見的算式。

    經常有朋友問,做手機,應該做 Mobile App 還是 Mobile Web?若有資源,最好當然兩者同時做,App 優勢是反應快(如果寫得好),使用流暢及功能較強。但 Mobile Web 不是一無是處,投放的資源少,開發時間更短,因而機動性更強,可作經常改動,而且可以駁通所有平台,支援任何型號手機,因此慣常是先做Mobile Web,再做App,大約就是這樣。我認為未來是一個鬥快做好的遊戲,有趣的地方是知道不等於做到,做到又不等於做得好,做得好又不一定做得快,總之好與不好之間的空間很大。

     

    趁佢病 攞佢命 Google Map (Mobile Web) 出街景

     

    Google 得勢不饒人,將於本周四在 Google Map 手機版(以瀏覽器開啟)推出 Street View 街景功能。

    最屈機係,幾時推出 App Store 新版 Google Map,控制權係 Google 手上…Image

    出 iPhone 5 前必看6篇文章

    iPhone 5 明天(9月21日)正式發售,不少 iPhone 或 Android 智能手機用戶正在盤算是否購買 iPhone 5,若購買,是否用4G,若用4G,又應該上哪個台?看看以下文章,能否解開大家心中的疑問:

    1. 一表看盡 iPhone 5 上台月費

    想出 iPhone 5 上台又想快速比較各台的月費計劃?有人弄了一個詳細的列表,一表看盡本港多個電訊商 iPhone 5 月費計劃 ─ 天恩 / unwire.hk

    2. iPhone 5 主站評測

    iPhone 5 依然是一款相當出色的手機,它的效能表現仍是市場中數一數二的。對 Android 或 Windows Phone 的用戶來說,這會是一款吸引力大到可以讓他們「叛逃」的手機嗎?有可能吧。而對 iOS 的粉絲來說,iPhone 5 顯然又是一款必入的產品。不管怎麼說,它的確是目前為止最好的一款 iPhone,這一點,毋庸置疑。─ Engadget / Engadget 中文版

    3. iPhone 5 上台出機分析

    因為大部份無限大Plan今年沒有加機價,變相大Plan減價,C記和3都有為次大PLAN加數據量,但吸引力仍然不如無限大PLAN,S家的有限PLAN更可說競爭力低下,所以今年王道之選還是大PLAN,最貴大PLAN和最平最高有限PLAN比(11,736 -8,684),差3,052,每月差127元左右。 ─ SHADOWZO / 暗黑熱血,再起動!

    4. 先達第 1 手 iPhone 5 售價/回收價格

    iPhone 5 水貸已經到達先達了!想知到賣幾錢、回收幾錢、好唔好炒等等的問題,看看以下訪問片段,G-World 的 LO 哥為你報上先達第一手 iPhone 5 資訊。 ─ 天恩 / unwire.hk

    5. 動手玩 iPhone 5 (影片)

    我們把 iPhone 5 拿在手上,第一個感覺是真的比現有大部份主流的智慧型手機要輕。若果說厚度的話是還好,並沒有顯得特別薄… 和 Galaxy S III 比較的話,可以看得出 iPhone 5 明顯小了一截,大約和 Galaxy S II 與 Galaxy Note 的分別差不多吧。 ─ Danny Mak / Engadget 中文版

    6. 簡單 5 步驟在 iOS 6 重建Google Map

    相信各位心急的 iOS 用家都應該升上 iOS 6 了,不過內建的地圖已經再不是 Google Map,筆者覺得不太好用。如果你想重用回 Google Map 的話是可以的,只要跟著以下的步驟做便可以了 ─ 天恩 / unwire.hk

    手機廣告冇作為

    智能手機大行其道,然而,手機廣告始終沒有大作為。沒有作為不代表沒有增長,相反手機廣告增長算高速:2011年是2009年的3倍,大約16億美元。

    然而,相比起其他行業,手機廣告業的收入,依然是「小朋友」:全球廣告業年收入4980億美元,手機廣告分到不足300分之1,即便是「夕陽」報業,收入也是手機廣告的129倍。若以同樣增長速度計算,去到2014年,預計手機廣告業還不過是30億美元左右。

    《 The Guardian》專欄作家 Michael Wolff估計,向來在網站賺取4美元的廣告,在手機網頁上頂多能賺0.25美元。理由很簡單,原來的顯示式廣告,展示於一般個人電腦顯示器,或筆記簿電腦屏幕,尺寸至少11至13吋,到了3.5吋的 iPhone屏幕,根本無法找到同等的位置,這問題 Yahoo!也不懂如何解決,技術力不足的傳統媒體更是一籌莫展。

    我個人認為,手機廣告一定不是出路。首先世上無人喜歡廣告。廣告的定義是硬塞,是綑綁,是用戶不情願接收的,只不過從前的屏幕大,討厭廣告的情緒,沒有明顯浮現出來。問題是,智能手機影響力始終很大,佔據我們注意力的時間,不下於電腦和電視,以這樣的影響力,何以沒法扶植出同等比例的廣告行業?

    目前為止,在 Apple和 Samsung等生產商以外,手機資訊的世界,有兩個影響力最大的參與者: facebook和 Google。根據 Larry Page去年的預測, Google的手機廣告收入將會超過25億美元,若然屬實,豈不是單單一個 Google已高於整個手機廣告業的收入?那邊廂 facebook,數據顯示其網站展示廣告也收入不俗。

    然而,兩者面對相同的問題:每點擊平均成本( Cost Per Click)不斷下跌—— Google點擊廣告價格按年下跌16%,箇中原因,是 Desktop轉 Mobile的大勢而成,前者收入正在不斷下跌,但仍未有人找到在 Mobile賺錢的合理模式。換句話講,不單止傳統報業有危機,連網站都有!

    2012年8月1日刊於蘋果日報

    Post PC 年代

    對行內人,關心電腦業的人,很著緊現在是「Post PC」還是「PC Plus」。

    前者是Steve Jobs提出,後者陣營,則以Microsoft為首的軟件和電腦商為主。

    Microsoft,堅持叫PC Plus,道理簡單,他們雄踞電腦業,想基於現狀,適量改變,想用戶逐步從PC,過渡PC Plus,慢慢適應以Windows為核心的平版電腦、智能手機和智能電視。

    Apple是革命派,以iPhone和iPad翻身,「Post PC」出自Steve Jobs,因為Apple在電腦業打過敗仗,捲土重來,是創造性毁滅。

    對一般人,名詞唔重要,至緊要不斷有新玩具,新功能,That’s it。

    Google Glass 取代智能手機?

    Sergey Brin:「Google Glass比智能手機好,用戶唔洗再邊走路邊低頭望手機。」

    Google Glass真係咁好?睇完以下Demo片段,大家可以自行判斷。

    而家想買,盛惠1500美元,無錯,要參與革命,係要付些少代價。

    傳聞HTC同Facebook合作,起新平台。若果屬實,基本大勢力分佈:

    陣營1:Apple
    陣營2:Google + Samsung
    陣營3:Microsoft + Nokia
    陣營4:Facebook + HTC

    其餘RIM、Sony、LG… 只會繼續積弱,直至game over。

    HTC, Facebook jointly developing smartphone, say sources.

    為何要兩部智能手機(一)

    一直以來,大部份時間,我都同時擁有超過一部智能手機,但從前心態是:「揾一部最好。」

    直到最近,心態開始有變。簡言之,人同手機既關係,唔同緍絪,一對一並非必然。需要視乎個人需要,而我相信,對於都市人,至少要兩部,可能先至「夠晒數」。

    1. 工作太多,強求以一部手機處理,不切實際。

    聆聽:KKBOX、數碼電台、網台
    通訊:電話、WhatsApp、Skype、Email、FB、Twitter、微博
    上載:Instagram、微博、Blogging、FB、WhatsApp、Email
    下載:App stores、KKBOX
    睇片:PPStream、YouTube、FB、動新聞
    攝錄:拍片、影相
    搜尋:Google、Wikipedia

    要知道,以上功能,隨時同一時間進行3-4項,甚至更多,亦不足為奇,例如:

    (1) 聽數碼電台,講林書豪,(2) 即上YouTube睇片,(3) 再上Wikipedia睇佢個人資料,唔夠皮,(4) 再去Google揾佢既career box score資料,見其中一句金句有feel (5) 即刻微博張貼,再係 (6) FB分享某張Lincredible改圖,最後 (7) WhatsApp約班老友打波,再 (8) 打電話逐個confirm。

    以上所有動作,要係幾分鐘之內,同時間操作、進行、完成,如果只得一部手機,肯定會慢好多,仲有,會由於操作麻煩、遲鈍、低效,而導致半途放棄,過咗道氣,而約唔到老友,其實,都幾可惜。

    除此之外,點解要兩部智能手機,其實仲有好多原因,但由於時間所限,下回續談。

    淺談4G

    「對Early Adopters而言,任何新技術,無論幾垃圾,以4G為例,有幾多接收盲點,頻寬有幾慢,有幾咁食電,就算數得出一百種缺點,佢哋,一樣會照用,而且用得好開心。」

    對上呢個禮拜,有機會試用4G同4G手機,用過之後,可以話,無咩特別感覺,心情平靜。

    速度,其實無意思,事關速度同穩定度呢樣嘢,尤其是流動網絡,影響因素包括但不限於:天氣,手機,時間,地點,用戶人數。即係人人既經驗,可能都唔同。

    3M-4M試過,20-30M又試過,吹漲既係,快個陣,未必需要用,慢個時,又未必真係唔夠用。我覺得,如果唔係24小時睇片,快與慢,係咪真係咁緊要?況且,消費者向來都唔係咁諗嘢。

    要睇既,反而,你覺得自己係嗰點既人?

    對Early Adopters而言,任何新技術,無論幾垃圾,以4G為例,有幾多接收盲點,頻寬有幾慢,有幾咁食電,就算數得出一百種缺點,佢,一樣會照用。

    至於Majority,縱使知道新科技有好處,但往往要等,等到技術成為廣泛接受既標準,先至會行動。

    最後一種人,姑且叫Laggards,唔單止新技術,佢哋對任何新事物無興趣,甚至覺得反感,就算迫住要用,用完,佢哋都唔知發生緊咩事。

    我始終相信,人,應該向前望,社會,需要進步同發展。各位長期讀者,我相信大家好大部分都係Early Adopters,但無論如何,我希望大家就算唔想做Early Adopters,都千祈唔好做Laggards。

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