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Social Media Video Dimensions 2020 [Infographic]

As with still images, in order to ensure that you’re putting your best foot forward with your video content, you need to adhere to the platform specifications for video uploads, including size, length, format and more.

Read more: https://bit.ly/3g1OcrY

Facebook新版面是專頁的Link Post災難

Facebook測試新版面已經一段時間。早兩天曾強制我轉用新版面,但昨天又讓我轉回現行版本。可能差不多時間Facebook會讓全民享受新版面。不知大家又是否預備好迎接這個改變呢?這次主要從專頁管理員的角度去看新版面希來的

Read more: https://bit.ly/2Ydgb0U

Britons less trusting of social media than other major nations

Britons trust social media platforms less than any other major nation and favour stronger regulation of Silicon Valley’s technology companies, according to a survey of 23 countries.

Read more: http://bit.ly/2VllBbW

Meet the Man Behind Trump’s Biden Tweet

Mr. Warzel is an Opinion writer at large. Welcome to 2019, where it takes just 19 hours for a faked homemade video of Joe Biden to travel from the keyboard of a pseudonymous “memesmith” to the president of the United States.

Read more: https://nyti.ms/2IjsaDY

I bet you did not know these 2 social media platforms can make you rich

Read more: http://bit.ly/2DGvx3w

7個網媒 Dos and Don’ts

本地網媒做極唔起,西方media startups就風生水起,原因是什麼?我算是過來人,我想找到答案。

在當下,西方網媒正值百花齊放,不,它們不以「網媒」自居,他們管自己叫「media startups」或者「new media venture」,其中有3個,最值得研究參考:MediumThe InformationAxios

光計命名,本地和西方已有根本性分別:本地經營者多以「網媒」自居,西方則叫做 startups 或 venture,有顛覆和冒險之意,他們要改變和超越媒體的操作。

我認為透過比較海內外「網媒」和「Media Startups」經營實況,從他們經歷的成與敗,能夠歸納出一些 Dos 和 Don’ts供參考:

Don’ts: 不要自己創造內容

Medium創辦人Evan Williams(也是Blogger和Twitter聯合創辦人)改名最「見骨」,乾脆以「Medium」命名,開宗名義做平台,自己不創造內容,他不要建立一個盛載長文的網站,而是通過科技集結最聰明的人,賦予他們改變世界的工具。Medium精英作者群來自全球,主要使用經驗是刊登文章及撰文回應,會員可以「間書」,亦即在別人文章標註自己的心水內容,至於社交功能例如留言和「拍手」雖有,但明顯較為次要。

Don’ts: 周身刀無張利

打開本地網媒的首頁,看了看,心有戚戚然。這些報道有多少已經在Fb已看過?本地網媒有一共通點是「百貨公司」,上至天文下至港聞左至環保右至財經,都有得睇。前《華爾街日報》記者Jessica Lessin,創辦了《The Information》,標榜「只有這裡看得到」的科技業內幕深度分析,每日刊登文章不多,但精要,全年訂閱盛惠399美元,跟《華爾街日報》睇齊,Mark Zuckerberg也是忠實訂戶之一。

Don’ts: 「立足本土」不衝出國際

香港本土市場太細,是不爭的事實。受影響的是所有香港大中小企,媒體也是一門生意,自然要接受這定律。昔日香港電視業影響力足跡遍佈全球,從馬拉到美加都有忠實觀眾。當年的海外市場,亦要派員遠赴海外「征討」,今天有了互聯網可以直達受眾,若題材合適,還有借口不面向國際嗎?

Don’ts: 寫給同行而非消費者

「傳媒人只寫給傳媒人看,而不是寫給消費者,那是傳媒所面對最大的問題。」Axios 創辦人Jim VandeHei 這樣說。這家由 Politico 幾位創辦人 Jim VandeHei、Mike Allen、Roy Schwartz 所成立的新媒體,去年獲得了千萬美元創投,宗旨是為讀者創造能於手機快速獲取的專業新聞。

Dos: 免費開始 然後逐步收費

香港可能是全球最「擁抱免費內容」的城市。聽過這笑話:香港人買新手機多少錢眼不會眨,但要付1美元買WhtasApp,覺得「好憤怒」、「好唔抵」。VandeHei 分享當年經營政治媒體Politico的策略,值得參考:最初2、3年走免費路線,利用廣告收入「以戰養戰」,加強內容後,再推出收費產品擴展戰線,終達至廣告與訂閱各佔一半收入。

Dos: 大膽起用科技人

重文輕科技,是普遍本地網媒的死穴。立足香港的 lifehack.org 全公司沒有傳媒人,由為數不多的project manager,基於大數據和經驗,每日聯繫來自全球幾百名「供稿單位」、分派寫作題材。網媒若不夠資源吸納科技人,就只好使用科技公司的工具,轉換跑道,變成科技平台的「重量使用者」和「內容提供者」,那是沒有辦法中的辦法。

Dos: Cut the crap! 重質不重量

年輕一代終日浸淫於手機和社交媒體,他們嫌傳統媒體太「口水」,格式太冗長。相反,傳統媒體為取悅年輕用戶,改玩社交平台的遊戲,祭出誇張標題、性感照及讀後「感覺良好」的軟性內容。Axios的誕生要改變這現狀:以短的、精要的、點列的方式傳遞專業新聞分析。有評論以「Twitter和The Economist的結合」來形容這新體裁。

文首舉了3個外國新媒體例子,最後我再舉3個香港製造、能夠不靠投資者「科水」的,分別是 Lifehack、Hypebeast 和 Unwire.hk,共通點是只談生活不談政治,同樣值得大家參考研究。

《2017年4月8日刊於信報 — 網媒的一念天堂一念地獄》

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Ryan Holmes

CEO at HootSuite

1. Be loyal. In business, loyalty can be a huge asset. I’ve learned that surrounding yourself with a loyal team is one of the key factors to success. BUT, this should all be taken with a grain of salt. Blind loyalty helps nobody. If I know that a team member is—after a certain fair amount of time—not doing the job they were hired to do, or if a business ally is starting to look out for only his best interests, I will make the tough call to part ways.

2. Trust your instincts. In business, it can be very important to trust your instincts. Faulty data, miscommunications, even people with interests that aren’t aligned with your own can get in the way of making the best decisions. It can also waste a lot of time to be constantly second-guessing things.

3. Know what you want and be super persistent about getting it. Persistence pays, and nobody knows that better than a dog. I’ve often been told that I am also very persistent when it comes to work. Indeed, I had to be when it came to finding the funding that launched my company. But many of my successful colleagues share the same trait. It’s very, very important in business to not give up. Legend has it that Walt Disney was turned down by 302 banks before he got the funding he needed to open Disneyland.

4. If you’re going to do it, do it 110%. Once you’ve decided to do something (after assessing the potential risks and benefits), why not reach for the stars with it? I’ve found that in business, if you strive to hit a place one or two steps beyond the foreseeable goal, the realm of possibilities expands. It’s how I plan things and I like to encourage my employees do the same: push past boundaries and pursue opportunities that they might have initially thought impossible or too big.

5. Unplug. Go outside and play. I answer hundreds of emails a day, but I’m also just as active in things like yoga, cycling and rock climbing. I love the outdoors. I make an effort to ensure that I’m not stuck in an office staring at a screen for hours (or days) on end. With technology penetrating our lives and jobs more than ever, it’s easy to be online and working 24-7. But it’s very important to regularly de-stress and refresh your mind and body. In fact, there’s a lot of research that suggests exercise can even improve productivity.

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Dave Kerpen

CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker

1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.

2) Lead with Values

Gaga differs from many of her contemporaries by standing up for issues that she cares about and for sharing her values. Leading with values is not easy – and may lead to some people, who disagree with your values, not wanting to do business with you. But when done with integrity and commitment, some customers will also go out of the way to reward you with their loyalty.

3) Build Community

She built her own social network for the die-hard fans called LittleMonsters.com. Fans set up profiles, post fan art and photos, message each other, and find links to concert dates. They even get their own LittleMonsters.com e-mail address, linking their online identity to Gaga. The pop star is on the site weekly, posting special messages to fans, “liking” and commenting on their fan art, and participating in chat discussions.

4) Give Fans a Name

In essence, a name gives your fans something further to join, to be part of, and to feel connected to. The simple act of referring to themselves by the name gives customers a strong sense of belonging.

5) Give Them Something to Talk About

You don’t need to wear a meat dress to get people talking. But you should think about what you can say and do to get your customers and fans talking about you in a positive way. Whether it’s a VIP club, surprising and delighting customers, a color that really stands out, or something else entirely, in general, the more you give people to talk about, the better.

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Ryan Holmes:對MBA說不的3個理由

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Ryan Holmes

CEO at HootSuite

1. MBAs no longer make sense financially. 

MBA students in 2012 paid 62 percent more in fees compared to those in 2005. A two-year MBA at an established school like Harvard or Columbia may well cost you around $150,000.

2. MBAs are no longer the best way to network.

Now, anyone can connect with people all over the world using professional social networking sites like LinkedIn. Even Facebook and Twitter are proving to be tools for connecting with valuable allies and business partners.

3. MBAs are not as exclusive or prestigious anymore.

It’s just that the degree no longer offers the same value it once did. The new business landscape—thanks in part to the Internet and social media—grants innovative, entrepreneurial and ambitious people all sorts of new opportunities, without the degrees.

 

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