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尹思哲

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Hulu

According to multiple reports, there are now seven bidders for Hulu, including

  1. pay TV operators DirecTV
  2. Time Warner Cable
  3. private equity firms KKR
  4. Guggenheim Digital
  5. The Chernin Group
  6. Silverlake Partners (along with talent agency William Morris Endeavor)
  7. Yahoo

Screen Shot 2013-05-27 at 9.41.24 AM

A good portion of its viewers pay to watch because Hulu is the only place where they can stream broadcast content online or on a mobile device or connected TV. And they might not pay if they can find their favorite shows elsewhere.

電腦接駁電視之後,可以看什麼線上內容?

筆記簿電腦的售價進一步降低,再加上隨著機頂盒和平面電視的普及,消費者能輕易地利用客廳的電視播放網上免費內容,電視和電腦之間的界線,也開始模糊起來。可以肯定的是,電視作為娛樂中心的地位,其地位已經岌岌可危。

其實,只要透過 HDMI / VGA線連接您的電腦和電腦,便可以立時在電視上觀看無窮無盡的線上內容,包括:


PPStream
– 會員申請是免費的,申請後可以觀看PPStream額外指定的影片
– 用了P2P-Streaming技术,具有用户越多播放越稳定,播放比一般視頻網流畅


YouTube
– 不用多講了吧


Youku
– 优酷是上海世博会網絡視頻合作媒體
– 廣告較多,幾乎每條影片都先置入廣告,最短五秒,最長十五秒,每次播放都要先放一次


土豆
– 影片總長度約5倍於YouTube
– 2009年,TVB與土豆網簽署版權協議,要求土豆網刪除所有TVB的節目,尤其是是日播放的電視劇、資訊節目。


Hulu(只開於予美國用戶)
– 主要為美國電視劇目
– 沒有擾人的網站展示廣告

4 steps of Hulu’s user acquisition plan

若您都想創辦一個網站,不妨參考Hulu的幾個步驟(當然財力上可能遠不如Hulu),但基本步驟卻有參考價值:

1. 開發階段 – 收集電郵
The name Hulu was chosen in late August 2007, when the website went live, with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.

2. 測試階段 – 朋友推薦
In October, Hulu began the private beta testing by invitation, and later allowed users to invite friends.

3. 正式推出
Hulu launched for public access in the United States on March 12, 2008.

4. 打廣告(可換成Facebook / Google Ad)
Super Bowl Ad:an evil plot to destroy the world

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