According to multiple reports, there are now seven bidders for Hulu, including

  1. pay TV operators DirecTV
  2. Time Warner Cable
  3. private equity firms KKR
  4. Guggenheim Digital
  5. The Chernin Group
  6. Silverlake Partners (along with talent agency William Morris Endeavor)
  7. Yahoo

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A good portion of its viewers pay to watch because Hulu is the only place where they can stream broadcast content online or on a mobile device or connected TV. And they might not pay if they can find their favorite shows elsewhere.