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尹思哲

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蘋果

Steve-Jobs-Keynote-at-WWDC-2010

每年的WWDC,都是果迷朝聖的其中一個大日子。

去年2012,WWDC門票在2小時內售清,2011年是12小時,2010年用了8天的時間。

來到今年2013,竟然在2分鐘內售清!

為什麼?有人大手掃貨嗎?

wwdc_2013_sold_out

重要內容

  1. Tickets for WWDC 2013 Sell Out in Two Minutes
  2. End WWDC

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Bernard Marr

Best-selling business author and enterprise performance expert

Rumour has it that later this year Apple will launch a wrist watch that will not only tell you the time but will allow you to monitor yourself and control other devices. The watch will understand where you are, what you have eaten, how many calories you have burnt, how well you have slept etc.

The reason I believe the iWatch (or the smart watch idea in general) will change the world is because it will allow all of us to collect and analyse data on both a personal and global level. Take health as an example. These intelligent wrist watches will permit monitoring of an individual’s heart rate, calorie intake, activity levels, quality of sleep and more.

重要內容

  1. Samsung Confirms It Will Build A Smart Watch As Speculation About Apple’s iWatch Continues
  2. Apple’s Planned ‘IWatch’ Could Be More Profitable Than TV

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Tim Cook

CEO, Apple

“The potential of exciting new product categories, we’ve got a lot more surprises in the works, our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014. We continue to be very confident in our future product plans.”

“Really great stuff coming in the fall and across all of 2014.”

重要文章

  1. Apple Reports Second Quarter Results
  2. Apple shares the wealth: Boosts stock buyback, ups dividend 15%
  3. Apple’s Solid-After-All Quarter In Charts
  4. Apple’s new pitch to investor
  5. Apple Q2 ’13: Beats with $43.6 B rev, $9.5B profit at $10.09 EPS, with 37.4M iPhones sold, 19.5M iPads

iPad 3 多好?

「推出iPad 2的時候,Steve Jobs身體已非常虛弱,卻堅持親自介紹。那時的他,身形瘦削,臉容憔悴,當把iPad 2的機能逐一宣佈,處理器,拍片鏡頭,機身厚薄,台下的觀眾默然無聲。」

本周的熱門話題,是iPad 3,它是否有Retina Display,儲存空間是否更多,處理器會否再快一些。拜託,悶蛋的問題,只會得出悶蛋的答案,可否不再單純以「機能」來看蘋果產品?

當然,著眼點若然是錢,機能的比較,或許會成立:世上只得兩種人,未買iPad的和已買iPad的,而後者的錢,肯定比前者易賺,因而需要比較新舊產品的機能,進步了,就有足份的理由換機昇級。

推出iPad 2的時候,Steve Jobs身體已非常虛弱,卻堅持親自介紹。那時的他,身形瘦削,臉容憔悴,當把iPad 2的機能逐一宣佈,處理器,拍片鏡頭,機身厚薄,台下的觀眾默然無聲,直至亮出iPad 2的正面,大家才稍有反應,但是什麼讓觀眾真正歡呼起來?答案是Magnetic Cover,那塊小小的磁性皮套。

磁,不是什麼高科技,喝彩聲和掌聲,是對崇尚優雅追求完美者的支持與共鳴。優雅二字,正是蘋果與競爭者之間的最大區別。自從Amazon進入平板市場,再加上Samsung和Google(Motorola),很多人不看好蘋果的前景,認為end-to-end整合設計的策略,最終必定不敵開放平台的Android聯盟。

在商言商,本來無可厚非,但蘋果不是一般公司,他們不喜歡講社會責任,其DNA卻有深厚的人文主義。優雅,就像一堵無色無形的牆,使競爭對手無法越逾,這種既不實在又抽象的競爭力,最不受投資者歡迎,因為虛無飄渺,無路捉,現實裡卻是最有效的武器。

若淪為僅追逐數字和業績,蘋果就會失去本來的優雅味道,但不過我對Tim Cook和Jony Ive很有信心。假設Steve Jobs在天堂向下望,看見蘋果準備3月7日的發佈會,也許會說:「大家玩得開心一點,好好活著,提到iPad 3和iPhone 5的時候,也許可以說個笑話紀念我。」

2012年3月3日刊於蘋果日報

Future iPad concept


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