To Learn How Consumer Behavior Will Shape the Future of E-Commerce, Look to China

To understand how consumer behavior will shape the future of e-commerce, it’s time to talk about Chinese consumers’ enthusiasm for transactions in private domains. Focusing on direct-to-consumer e-commerce on the West’s open web seems new, even risky. But it’s not.

Read more: https://www.inc.com/rick-zhuang/to-learn-how-consumer-behavior-will-shape-future-of-e-commerce-look-to-china.html