Don Peppers

Founding Partner, Peppers & Rogers Group at TeleTech
The Consumer of the Future Will Be an Algorithm


I find fascinating about the “Linsanity” story is the fact that nearly two years before Lin started his first Knicks game there was one man, Ed Weiland, who predicted Lin’s success based on what his own unique algorithm said about Lin’s college playing statistics.

In May, 2010 on his basketball stats blog Weiland wrote, “If he can get the passing thing down and handle the point, Jeremy Lin is a good enough player to start in the NBA and possibly star.”

Many of us don’t appreciate just how empowering big data will soon be for ordinary people. We look at data as a corporate tool – “they” are tracking “us,” and we can only hope that the big corporations with all this data will use it humanely.

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