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Alibaba Hong Kong Entrepreneurs Fund, the US$131 million venture capital fund started by Jack Ma, plans to boost investments in Hong Kong’s biotech startups that could become the next unicorn, expanding its focus from fintech and AI. Read more: http://bit.ly/2Q4r0zX
This article is co-written by Tracy Qu. Read more: http://bit.ly/2K6ASpc
為什麼星巴克、可口可樂、海尼根總是有辦法讓消費者為他們的行銷活動買單？為了讓主要目標客群或是潛在消費者，能夠提升對品牌的認知，增加使用者對品牌的涉入程度，進而產生忠誠度，甚至是再次光臨（Reintention）。 Read more: http://bit.ly/2qzXmrS