常看的美國博客 Mark Cuban有一次發文「如何殺死 Google」時得意地說：「只要付百萬元予全球一千大網站，要求同時撤出Google轉到 Microsoft旗下。」看了覺得挺滑稽，排名最高的網站靠 Google帶來的流量和生意又豈止百萬美金？
不過，對於內容企業，卻不代表沒有 Google，便做不成網上生意。 Facebook大部份的內容沒被Google索引掉，需註冊登入，依然維持高增長，網站流量超越 Yahoo和 YouTube，排名全球第二，僅次於Google。另一方面，比較另類的內容如 iPhone軟件，沒依靠 Google也有 42億美金收入。
Google放任自由的模式，套用於任何類型的內容，都能在短時間內建立龐大的規模和新業態，成了形後，Google作為提供平台的中間人，便能坐享其成，轉而通過提供行為定向廣告謀利，他們借放任自由的意識形態突出自己的形象，幫着鞏固長尾和自由的神話。
說到底，世上可行的商業模式又豈止一種？
《2010年6月5日刊於蘋果日報》
photo source – http://techcrunch.com/2008/04/15/one-startups-view-of-the-mighty-google/
尹思哲 
all this fantasy stuff e.g. facebook,google, youtube are based on one similar charateritic – user generated content,right?
Great article, but a frustrating read, due to the lack of proper punctuation in a lot of spots. Please close your quotations! If this article is following some sort of nouveau grammatical style, of which I’m not aware, I remain frustrated; however, I apologize.
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